Nitin Pamnani, a Delhi University alumnus and Co-Founder of iTokri, draws inspiration from poet-activist Vidrohi to make societal impacts through business. With iTokri, launched in 2010 with his wife Jia in Gwalior, he fosters a sustainable lifestyle brand that elevates Indian handicrafts and handlooms, providing a platform for artisans to connect with a global audience. Nitin’s commitment to gender equality and economic empowerment is evident in iTokri’s predominantly female team from underprivileged backgrounds. Beyond business, Nitin, an award-winning filmmaker, is an avid nature enthusiast, cyclist, and trekker with a deep spiritual belief system, continuously working to preserve traditional crafts against the tide of fast fashion.