Udita Bansal, Founder of trueBrowns, has steered the brand into a lifestyle powerhouse since 2019, expanding its repertoire to include menswear and jewelry. As a digital-first brand, trueBrowns has garnered a global footprint, being present in 7 metro cities, and partnering with DLF, Iconic, and Shoppers Stop. It has been recognized by prestigious publications like Vogue and Elle, and has received the accolades of ‘Top 100 D2C Brands’ by Indian Retailer for consecutive years (2022, 2023) and ‘Apparel Brand of the Year 2023’ by ET Retail.

Udita's drive to contemporize Indian craft infuses the brand's narrative, initiatives, and design ethos, crafting its unique identity. She has been lauded as Entrepreneur of the Year by BW 40u40 and Women Retail Icon of India 2023 by Images Group.