Mr. Shireesh is the Chief Business Officer and President of Open Network for Digital Commerce (ONDC), a first-of-its-kind initiative globally to democratize e-commerce in India.

Shireesh Joshi is an accomplished business strategy professional with over 25+ years of experience in marketing, strategy, business transformation, expansion, and operations. He is Chief Business Officer & President at Open Network For Digital Commerce (ONDC). In his current role, he spearheads the aspirational project of ONDC to create the largest interoperable open network in a bid to break e-commerce monopolies and create a more democratized digital marketplace by bringing micro, small, and medium enterprise as well as small traders, online.

An IIT Kanpur and IIM Bangalore alumnus, Mr. Shireesh started his career as a Brand Manager in Taiwan and gradually emerged as a trusted expert and executed several senior leadership portfolios in Pepsico International, Bharti Airtel, and Godrej.  He has been credited with managing large-scale business operations/strategy in India, and China including Hong Kong, Taiwan, and South Asian territories. He is also a notable emerging Asian market expert with hands-on experience in various industries including but not limited to FMCG, Telecom, Appliances, Retail, Properties, Furniture, Security solutions, Agri products, B2B, Premium beauty care, Automation, etc.

During his tenure at Godrej as COO of Strategic Marketing Group, he delivered diverse projects across design, strategy, sales, and marketing for group businesses – Consumer Appliances, Food retail, B2B interiors, etc. to shape CRM, GoToMarket, Product Portfolio, Brand and communication strategies. Mr. Shireesh also established a master brand program to drive the measured brand value of the Godrej brand covering products as well as organization and CSR. Resolved business complexity and ensured group-wide alignment in a federal family-owned conglomerate. Introduced business objectives to corporate brand campaign across the complex portfolio to drive division revenue and share including marketing leadership in some segments along with measured brand stature improvement. Also, he established a groupwide capability and digital transformation program for B2C/B2B marketing and sales subjects for all levels from new joiners to CEOs and across countries. New content is created and institutionalised via e-learning.

Mr. Shireesh Joshi has been an important asset for BHARTI AIRTEL LIMITED, SOUTH ASIA where at first, he worked as Director Marketing Airtel Center – Sales and Marketing Head and articulated Airtel Brand relaunch strategy including identity change, selected agency, and initiated the project. Established need for a mobile brand shift to youth, launching a turnaround campaign. Established a strong DTH brand registering a record brand score and catapulting Airtel to No.2 within the first year. Ignited ‘data’ brand for Telemedia through ‘Impatience’ campaign and strategic tie-up during IPL Developed and rolled out analytics systems, content forum, and innovation process/training for marketing. Later on, in the same organization, Mr. Shireesh worked as Director of Marketing Mobile Services – Sales and Marketing Head where he created/deployed monthly/quarterly sales and marketing plans for stretching targets in the hyper-competitive market. Established annual sales incentive plans and S&D efficiency programs. Led marketing and sales acceleration plans for Q3, and Q4 especially value erosion saving revenue of over Rs.600cr. Developed and executed segmented strategies to spur data growth from 16% to 35% including a new approach. Developed business strategies for new streams – mCommerce, mHealth, e-comm including setting up teams. Led AOP strategy planning and recommendation for 2011-12 including key shifts. His tenure at BHARTI AIRTEL LIMITED, SOUTH ASIA concluded as a Director of Strategic Projects – Lead multifunctional Business Development where he established a vision for a new advertising revenue stream and Airtel’s online business and developed strategy and roadmap for both. Established team, goals, and work plan for the online team – top strategic company project.

During his early career, Mr. Shireesh successfully handled a variety of duties at PROCTER & GAMBLE. He managed a number of projects as Brand Manager for Mediker Anti-Lice Treatment, Laundry and Cleaning Products, Vidal Sassoon, Head & Shoulders, Marketing Manager for Hair Care - Multifunctional Business Team Team Head, and finally, after a successful tenure as Brand Manager, Mr. Shireesh Joshi completed his tenure at the company as said goodbye to the company as Marketing Director, Health Care, Australasia/ASEAN/India - Multifunctional Business Team Head.

 Besides his remarkable professional accomplishments, Mr. Shireesh was also the Founder & CEO of Priism Consulting, partnering with leading clients and consulting them on key projects like

●       Strategic and operational leadership responsibility and support to CEOs of companies/ startups in Orthotics, Food, Automotive, Beauty Care, Social innovation, and Anti-counterfeit Tech.

●       Brand product roadmap for Indian Arm of US Multinational, Business Model and Strategy for large Vietnamese FMCG player

 Apart from his professional pursuits, he uses his leisure time to play guitar and keyboards, and do photography.