With over 15 years of experience in the offline and online consumer retail space, Badrinath Mishra envisions democratising e-commerce via ONDC and currently serves as a Vice President in the Network Expansion vertical. He had been instrumental in driving business strategy & growth across a diverse portfolio of Fashion, FMCG, Home, & Electronics in organisations such as Vestige, Snapdeal, & FabIndia prior to ONDC.