Pooja Ratnakar, a NIFT Delhi alumnus, is a visionary in the
crafts sector, dedicated to preserving and promoting India's rich cultural
heritage through innovative educational initiatives. As the co-founder of
Potli, she has spearheaded a vision to engage children in meaningful
explorations of tradition, creativity, and craftsmanship.
Pooja's journey into the world of cultural education and crafts
began with extensive travels and family holidays through the rural parts of
India right from her childhood which led to a deep-rooted passion for her
heritage and a desire to instil awareness, love and appreciation in younger
generations. Recognizing the need for accessible and engaging resources, she
co-founded Potli, a brand committed to empowering children with knowledge and
creativity as well as helping artisans to keep their arts and crafts alive, and
preserving centuries-old traditions for future generations to enjoy.
Pooja's mission with Potli is clear: to bridge the gap between
the past and the present, nurturing a sense of pride and curiosity about
India's diverse cultural traditions and knowledge. Through thoughtfully curated
DIY kits, Potli provides children with hands-on experiences that not only
foster creativity and critical thinking but also deepen their understanding of
their cultural roots. Pooja's commitment to innovation ensures that Potli's
offerings remain relevant, engaging, and impactful in today's rapidly evolving
world.
Pooja envisions a future where every child has the opportunity
to explore, celebrate, and cherish their cultural heritage with pride and joy.
With Potli as a catalyst for learning and discovery, she believes that children
can develop a deeper appreciation for diversity, empathy, and creativity. Pooja
Ratnakar's vision is one of empowerment, enlightenment, and endless
possibilities for the generations to come.