Sarita Ganeriwala is the Creative Head and Co-founder of Karomi, Kolkata. She is a fine arts graduate from the M.S. University, Baroda and a postgraduate in Textile Design from NIFT, Delhi. After completing her masters in 1998, and working in the field for over 8 years, Sarita set up Karomi in 2007.

Sarita's journey began with a single weaver in the heart of rural Bengal. She convinced him to challenge the conservative Jamdani motifs and trust her experimental innovative designs. His initial hesitation quickly made way for enthusiasm and set the tone for what is today the unconventional 'Karomi Jamdani'.

Sarita's dream to help Karomi keep evolving and innovating in the field of handmade textiles, while empowering the artisans and catering to ethical and eco-friendly luxury handloom fashion.